Campanii de publicitate inovatoare pentru instituții culturale: Explorarea oportunităților și cadrului de parteneriat public-privat
Lukács, Mark C. (2024), Campanii de publicitate inovatoare pentru instituții culturale: Explorarea oportunităților și cadrului de parteneriat public-privat, Cunoașterea Științifică, 3:3, 123-138, https://www.cunoasterea.ro/campanii-de-publicitate-inovatoare/ Innovative Advertising Campaigns for Cultural Institutions: Exploring Public-Private Partnership Opportunities and Framework Abstract This paper investigates innovative strategies to promote cultural organizations through public-private partnerships, focusing on collaborations with advertising agencies. It addresses the need for effective promotional methods by exploring various innovative advertising strategies, including gamification as an example. The objectives include identifying the promotional … Citeşte mai mult
Contabilitatea activelor de infrastructură
Cutean, Ana Denisa; Moga, Iulia Denisa (2023), Contabilitatea activelor de infrastructură, Cunoașterea Științifică, 3:1, 115-125, https://www.cunoasterea.ro/contabilitatea-activelor-de-infrastructura/ Accounting for infrastructure assets Abstract Given the proposed theme, we focus on the importance of efficient asset management in the railway field and the need for research in this area. Firstly, from a technical and technological point of view, we wanted to explain the term infrastructure assets for the public sector. Secondly, in order to substantiate and justify the objectives of the work, … Citeşte mai mult